What does a slot cost?
Rates depend on the routes you want and how long you run, so we quote it on a call rather than posting a number that may not apply to you. What is fixed: design, print, postage and the EDDM paperwork are all included, there is no setup or design fee, and you are never charged per lead. Call 719-249-0470 and we will give you the number in about two minutes.
Why is there a four-mailing minimum?
Because one drop isn't a campaign, it's a coin flip. Only a small share of households need your trade in any given month, so a single mailing reaches mostly people who aren't ready yet. Four consecutive mailings to the same homes is what turns you into the name they already know when something breaks. We'd rather turn down a one-off than sell you a result we don't think you'll get.
What happens after the four mailings?
You continue month to month if it's working, and you keep first right of refusal on your category for as long as you run. No auto-renewal trap — you tell us either way.
Which neighborhoods get it?
We mail 2,500 homes by USPS carrier route, weighted toward the areas you actually want to work — [[list your routes: e.g. Briargate, Rockrimmon, Broadmoor, Falcon, Monument]]. You'll see the route map before we print, and the same homes receive every mailing in your run.
Can my competitor buy in too?
No. One business per category, and your category stays locked for every mailing in your run. That exclusivity is the product.
I don't have a designer. Is that a problem?
Not at all — that's the norm. Send a logo file, your phone number, and the offer you want to lead with. We build the panel, you approve the proof.
How do I know it worked?
Use a distinct offer or a tracking number on the card so calls are attributable, and ask new customers where they saw you. You'll have each mailing date, so you can watch call volume against it — and across four mailings you'll see a trend, not a single data point.
Is the interview really free?
Yes. It's how we're building the blog and getting to know the good operators in town. Plenty of people get featured and never buy an ad — the feature stays published either way. To learn more or put your name forward, email info@bigskyautomation.com.
When's the cutoff each month?
Artwork and payment close [[the 10th]] for that month's mailing. Miss it and you simply start with the following month — the card goes out either way.
